Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales
Kit Kat, Louis Vuitton, and McDonald’s are among the companies attracted to rising awareness around the sport
French group’s foray into motorsport comes as luxury industry seeks to increase audience and popularity
The model made famous by Steve McQueen in ‘Le Mans’ is back in a new, highly engineered version
Former marketing manager donates prototype handed to him by the F1 driver before 1994’s fatal race
The second-youngest Arnault is expanding his role within LVMH
Rolex, Tag Heuer and Blancpain all have something to celebrate this year
TAG Heuer and Porsche have both named products after a notorious 1950s motor race. Now, 70 years later, their Carreras are coming together
Tag Heuer’s digital chief sees connected watches as a point of entry to the mechanical models
Stéphane Bianchi brushes off pressure of taking over from watch industry showman
Dutch tyro tells James Allen how he is following in his parents’ tracks
Swiss company exudes confidence about this year but it is not out of the woods
The conglomerate wants its brands to share skills and components
Bamford Watch Department founder customises wristwear for others
China turfs out Chopard show; naval time by Ulysse Nardin; ‘mystery clock’ from Somlo Antiques
Brands must strike a balance between VR as a marketing tool and as a gimmick
He designed the Monaco, Autavia and Carrera but also saw his company fail
Much of the current interest in vintage Heuers has to do with energetic leadership
Luxury timepieces cannot remain in splendid isolation from digital technology
Industry is in a downturn but fears over threat from connected wearables are receding
Sales growth hints at end to two-year downturn, but bad news has not fully abated yet
Some companies say they have been priced out
Companies bring their best, most complicated and most expensive new timepieces
The young are keen on timepieces, but brands must innovate to woo them
The Connected Modular 45 combines traditional craftsmanship with smart capabilities
